Brand identity design

Orbiclean is a conceptual startup that develops autonomous robots designed to remove space debris from Earth’s orbit.

Duration

2 weeks

Year

2025

My role

Brand designer
(Individual Project)

Tools

Adobe Illustrator
Adobe Photoshop

Problem

Since the launch of the first satellites, space debris have become a growing threat to satellites and astronauts. Millions of fragments orbit the Earth at extremely high speeds, and even small particles can cause serious damage.

Goal

Design a brand identity for a conceptual startup developing autonomous robots that remove orbital debris. Combine futuristic technology with a sustainable vision for Earth’s orbit.

Celestial

inspired by orbital motion and space exploration.

Futuristic

reflecting advanced robotics and technology.

Sustainable

focusing on cleaning and protecting Earth’s orbit.

Naming exploration

Several naming directions were explored before selecting the final.
The chosen name Orbiclean combines orbit and clean, clearly reflecting the mission of removing debris from Earth’s orbit.

Alternative names

Orbiclean ZeroJunk Robotics Spacuum

Logotype development

The logotype was developed through typographic explorations inspired by orbital motion and satellite trajectories. Circular elements represent objects moving in orbit while maintaining a minimal and technological aesthetic.

Visual system

The identity is based on simple geometric shapes that reference orbital movement.
The color palette combines deep blue tones with bright accents to evoke space technology and sustainability.